Getting higher ranks in search engine results is a must for every ecommerce site!
To stay ahead of the competition and rank higher than them, on-page SEO has to be a vital part of your ecommerce development. That’s because, lower ranking means low CTRs and you’ll be missing out on sales, brand impressions and more.
Whether you want to improve your existing website or launch a new one, below given tips and tricks will help you optimize your ecommerce site using on-page SEO services:
- Optimizing Keywords in Product names and descriptions
Whilst searching, most people make use of at least four words.
Keeping this in mind, you can add long-tail keywords in the name and description section of your products.
Long-tail, descriptive keywords have comparatively low search volume, which means there is less competition from other sites using these keywords. By the same token, it will increase your chances of being in top rankings of search results for those specific terms. That’s exactly why long-tail keywords drive high conversions.
- Add Meta Title and Meta Descriptions
Meta Title and Meta Description- both are most significant factors of on-page SEO. The more optimized your Meta title/meta description is, the more people will click.
Use main keyword/targeted keyword in the beginning of title (H1) tag and Meta description. And, do not exceed Meta title more than 65 characters.
Meta description is like a short summary of content on your site’s pages, and it is generally 150 to 160 character long.
Meta descriptions provide information right in search results and gives users an idea about what to expect when they click on the page. Relevant Meta descriptions increase the chances of CTRs whenever your site shows up in search engine results.
Best Meta descriptions are the ones that contain actionable words and encourage users to click. You should also include keywords in Meta descriptions and try to make them unique and appealing to get an edge over competitors.
- Post Permalink structure
Good permalink is again important on-page SEO element. Using target keyword in the URL or making use of dashes to separate out strings in your URL’s structure are all examples of good, optimized permalinks.
- Utilizing Heading Tags
Make use of heading tags to differentiate between different headings, sub-headings and crucial parts.
Say, if you have used H1 for a title tag, you need not use it again anywhere in the article unnecessarily. One H1 is enough. It is okay to use H1 tag for another title that comes after few sections in the same content. But not more than that.
If you want to create sections in your content, it is better to stick to H2 and H3 tags.
But, Google’s algorithms do not favor too many H2 or H3 tags as well, so don’t go overboard with them.
- Keyword Density and LSI keywords
Stuffing keywords in your website pages is like calling for trouble!
Keep keyword density up to 1.5% and mix it up with LSI (Latent Semantic Indexing) keywords. Every ecommerce development company must utilize semantically related keywords on website pages, so search engines can understand what your content is all about.
It is better to use main keyword once in first paragraph, once in last paragraph and other LSI keywords in the remaining content wherever it makes sense.
- Image Optimization
Ecommerce development services need to focus on image optimization to drive traffic via image searches.
Including keywords in the ‘alt text’ and ‘image title’ will make your ecommerce blogs more optimized.