With the huge increase in Smartphone users which have already surpassed the number 2 billion, Mobile application development will see some massive changes to application architecture as the companies modernize the way they build an application.
In the past couple of years, mobile apps industry has witnessed some breakneck innovations. As we know, the number of smartphone users is increasing because these devices fulfill the requirements easily like entertainment, shopping, security and much more. This increasing scenario inspires the developers to build more mobile applications related to mobile payment systems, social networking, etc. Gadgets such as SmartWears, Apple Watch, Google Glass, to technologies such as Cloud Computing, IoT and Big Data has been in the spotlight.
1. Integration with Cloud Technology
Cloud technology is expected to play a vital role in the mobile application development revolution. Usage of mobile devices has been increasing at rapid pace. This tends to make app developers more focused towards the ability of integrating and synchronising apps developed for multiple devices. Because of cloud technology app developers are able to build functionality that can easily be used on different mobile devices with similar data and features.
Besides that, there are multiple companies working on cloud-based app development platforms. Developers are provided with complete toolchains for building an app, continuous integration, testing and submitting their apps to the app stores. This leads to a faster development process without having in-depth technical knowledge for those important activities.
2. Marketing, Advertising and Purchasing within Apps:
According to a new study published by Juniper Research, expenditure on in-app advertisements in all the mobile devices will get manifold. Mobile advertisements are no longer limited to banners -a variety of ad formats such as image, text, or video ads are being integrated and experimented with right now. Both mobile app advertisements and purchases will become a focal point for monetization and a ladder towards success as many app developers are making a shift away from paid download models.
The marketing techniques of mobile apps are also evolving constantly. In previous years, app marketers were extensively focused on grabbing maximum user attention (app downloads) instead of user engagement. Now, developers and marketers have started to realize the significance of an enhanced experience for organic users. The organic user is considered more engaged and loyal than users gathered via multiple paid channels. As stated before, a great user experience can be created by constantly analysing user behaviour and improving the app accordingly. With the availability of location-based Wi-Fi services and beacon technology, there is even a whole new dimension of advertising the lets marketers initiate promotions based on the precise location and context of a user.
3. Latest Wearable Technology
Wearable technology is an umbrella term for a whole range of clothes and accessories that incorporate computer and advanced electronic elements. It is designed to make it comfort to be worn by the users as compared to handheld technologies such as smartphones, tablets and Music players. Nowadays, during mobile application development developers should more focus on wearable device apps compared to smartphone apps to fulfill the requirement of the market.
4. Internet of Things:
With the variety of wearables and other smart devices coming into the market this year, the Internet of Things (IoT) has come to the absolute fore. This trend is expected to take app development to the next level; thereby resulting in a bevy of new and interesting apps, which will change the very way we look at mobile.
Google made a big noise about its wearable, Glass. However, that did not enter the arena yet. Nevertheless, devices such as the Apple Watch and the entire Galaxy Gear line go to prove that wearables are the future of computing. Accordingly, several businesses and other establishments, including financial and educational institutions, are preparing to tackle the rising BYOD and WYOD movement.
5. Faster Mobile Application Development
With one billion smartphones connected around the world and users demanding mobile apps at an increased rate, businesses are going to have to adapt to developing apps faster than ever. Throughout 2016 and beyond, the period between the initial app idea and the launch will have to decrease significantly. Various solutions including rapid mobile application development tools and frameworks are already on the market, showing no signs of stopping to deliver consistent value to customers every step of the way.
