Business world is changing. Businesses are extending their traditional marketing with digital platforms such as social media, news sites, e-magazines, email newsletters etc. As a business owner you want to make sure that your business is holding strong position in the market and it is possible with the strategic digital marketing plan for your business.
Define Goals for Your Digital Marketing Plan
For a pure online business, as a part digital marketing plan you must define set of realistic targets to grow the business. But grow what?
Size of audience reach on your website measured on the basis of unique visitors or visits. For new or start up business you should have a Key Performance Indicators (KPI) of your brand mention or searches or interactions with your posts on social media etc.
You should focus on goal conversions on your website. Goal conversion can be add-to-basket, checkout, sign ups etc. which proves the quality of your KPI.
You should set this objective for growing average order value with short-term and long-term goals. Revenue per visit is a useful objective since this combines quality and value – it shows you the efficiency of your conversion
Identify Your Target Audience
Every invention fulfills a need, and your product is no different. Analyze your existing audience. The customers who buy products or use your online service are your existing audience. Understanding the demographics and their buying patterns from analytics tools can reveal a lot about your business.
Dig a Little Deeper
Every demographics, when you dig a little deeper reveals more about them. Create an audience profile and find where are they Create a clear concise profile of your target audience and analyze how your customers are finding you. Choose to right social media platform where they are spending their time.
Rand Fishkin of Moz suggested that:
‘For many consumer-focused tasks, mobile is likely to eat away at desktop share’.
So it is very important that companies need to focus more on smart phone users as well. Because people are getting more and more habitual to use smart phones these days. Your website must be mobile friendly enough to rank in a good position on search engines.
As a part of content marketing include a blog on your website. Write something which will interest your target audience. Make an editorial calendar and share posts on social media with optimal day and time of a week.
SEO is important and must for your website to rank well and drive the traffic from search engines like Google, Bing etc. Webmaster tools allows you to communicate with search engine and adjust many aspects of how search engine sees your website.
SMM stands for ‘Social Media Marketing’. It is process of gaining website traffic or branding through social media sites like Facebook, Twitter, Pinterest, Instagram, YouTube etc. Social media helps to build links that in turn support into SEO efforts.
It is an internet advertising model used to direct traffic to websites. Advertisers pay the publisher when the ad is displayed or clicked. Search engines like Google and Bing allow businesses and individuals to buy listings in their search results. These listings appear along with the natural, non-paid search results.
It is marketing a direct commercial message regarding your services or product to group of targeted audience using email. Effective email marketing strategy helps in making a profit and reaching your goals. Email marketing can hae a big reach and put your message in front of a lot of people.
76% percent of B2C marketers report using content marketing in their digital marketing plan. Document your strategy and focus on a core outline and actionable steps. Develop a target audience persona to better identify exactly who your market is and how to market to them to effectively execute your content marketing strategy.
Information graphics or infographics are visual presentation of information, data or knowledge intended to present information quickly and clearly. There are some free websites like pikochart, infogr.am etc which lets you make info graphics in simple steps using templates.
Think of a press release as your ticket to publicity – one that can get your company coverage in media sites. You can write a press release about grand opening, new product or service launch etc and get the attention of your target audience.
And the most important is monitoring the performance of your online business using analytics tools like Google analytics etc. Cost of failure for digital marketing plan is less as compared to traditional marketing. You can take risks, measure and analyze return on investment (ROI), rework on current strategy if it fails at first attempt or come up with the completely new strategy it’s completely under control with Digital Marketing.